ICONIQ is a trusted advisor fostering meaningful strategic relationships across industries to source powerful ideas, magnify global impact and support a new generation of entrepreneurs and companies. The firm invests in technology growth equity, middle market buyout and real estate asset classes and employs a distinctive ecosystem to build enduring businesses. ICONIQ Capital is a privately-held financial advisory and investment firm, and a partner of choice for exceptional entrepreneurs, leaders and institutions around the world. With 90 percent average monthly recurring usage and global support in 125 countries, Highspot is the highest rated solution on G2 Crowd, Microsoft Store, Google Play and Apple AppStore. Through AI-powered search, analytics, in-context training, guided selling, and a broad range of technology integrations, the Highspot platform delivers enterprise-ready sales enablement in a modern design that sales reps and marketers love. Highspot gives businesses a powerful sales advantage to engage in more relevant buyer conversations and achieve their revenue goals. Broad range of technology integrations with leading products including Salesforce and Slack.
Highspot continues to earn global recognition as both a top product and workplace. Highspot also launched its EMEA operations earlier this year with the opening of its London headquarters. The company will keep its existing Seattle offices, giving it capacity for 800 employees. The funding comes during a period of explosive company growth, with the strong performance prompting the lease of Highspot’s new headquarters – a 55,000-square-foot space near the Seattle waterfront. “They are poised to capitalize on several powerful trends including the growing importance of sales enablement as a critical pillar of the modern sales and marketing technology strategy.” “Highspot epitomizes our focus on clear product leaders that can make a global impact,” said ICONIQ Capital General Partner Matthew Jacobson, who is joining Highspot’s Board of Directors. We make our users trusted advisors to their customers, which is a real competitive advantage.”
Now, more than ever, customer-facing teams need a system of truth for content and guidance. “Sales technology is moving toward a system of intelligence and collaboration. “Enablement is the new customer battleground,” said Highspot CEO Robert Wahbe. According to Gartner research: “By 2021, 15 percent of all sales technology investments will be applied to sales enablement technology, up from the 2017 level of 7.2 percent.” (Gartner, “Market Guide for Digital Content Management for Sales”, Guneet Bharaj, Theodore Travis, Melissa Hilbert, Todd Berkowitz, 16 October 2018) Highspot’s platform combines sophisticated machine learning and intuitive user experience to define modern sales enablement. SiriusDecisions reports, “65 percent of content produced by marketing for use by sales is never utilized.” Highspot is uniting sales and marketing in delivering personal, relevant customer conversations. The gap between sales and marketing is a decades-old challenge that traditional technologies have failed to reconcile.
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